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FACEBOOK LOSSING ITS GRIP FROM TOP 10 APPS ON APP STORE IN US
Meta-owned Facebook has been struggling to hold its role amongst the Top 10 apps on the US App Store this year, says a new report.
According to an evaluation of iPhone App Store data, as youthful shoppers shift to more recent social networking experiences like TikTok and now BeReal, the tech giant's app has misplaced traction in the App Store's Top Charts, reviews TechCrunch.
As per the report, final year, Facebook solely fell out of the Top 10 free iPhone apps in the US seven times. But in 2022, that parent has already soared to ninety seven -- an indication that Facebook can also be dropping floor as new apps push their way into the App Store's pinnacle rankings.
For a greater direct comparison, Facebook's app fell out of the App Store's Top 10 apps simply six instances at some point of the first half of of 2021. In the first 1/2 of 2022, however, it has dropped out of this grouping a complete of fifty nine times, per information furnished to TechCrunch via app talent company Sensor Tower.
It even as soon as stayed out of the Top 10 for as lengthy as 37 consecutive days in 2022, the association noted, up from simply two consecutive days in 2021.
Additional evaluation furnished by way of any other App Store information provider, data.ai, previously App Annie, additionally supported this conclusion -- although it located the app dropped out of the Top 10 on iPhone in the US solely four instances at some stage in 2021, in contrast with a hundred and ten days in 2022 so far.
It determined Facebook's drop-off instances this yr had been in the main targeted in April, May and June. April was once Facebook's worst month so far, as the app's rank fell into the 30s on April 18, and then reached as low as No. forty four on April 21.
Notably, this used to be round when BeReal was once hiking the App Store's Top Charts, breaking into the Top 5.
Currently, BeReal is the No. 1 non-gaming app on the US App Store
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